Course Overview
This course empowers participants to become AI-proficient by mastering prompt engineering, integrating AI into workflows, and leveraging top generative tools for real-world impact. From foundational skills to creative and technical integrations, participants will gain the confidence to apply AI across industries.
Learning Objectives
- Write structured, high-impact prompts for AI tools and platforms
- Generate content, visuals, summaries, and data analysis using leading platforms
- Build AI-powered workflows for presentations, meetings, and problem-solving
- Understand the ethics and responsibilities of AI use in professional environments
- Implement AI solutions that drive measurable business value
Target Audience
Business Professionals
Business professionals and team leaders seeking to streamline processes with AI
Marketing & Communications
Marketers and communicators looking to generate ideas, visuals, and campaigns
Analysts & Researchers
Analysts, accountants, and researchers needing AI for data and problem solving
Early Adopters
Early adopters who want to stay ahead in the age of generative AI
Course Curriculum
- Navigate ChatGPT and understand the logic behind effective prompting
- Write clear, structured prompts tailored to various outcomes
- Learn responsible use cases and ethical AI guidelines
- Understanding AI capabilities and limitations
- Use contextual priming, logic-based scaffolding, and tabular formatting
- Apply chain-of-thought reasoning for complex tasks
- Explore zero-shot, one-shot, and few-shot prompting structures
- Advanced prompt optimization techniques
- Use frameworks like templates and bulk generation for scalable outputs
- Create content for campaigns, storytelling, and customer engagement
- Humanize AI-generated content with tools like AI Humanizer
- Creative writing and content generation strategies
- Generate infographics using Napkin.ai and visuals using DALL·E & OpenArt
- Design dynamic visual stories using Prezi and Genspark
- Apply multimodal storytelling with text + image combinations
- Professional visual content creation workflows
- Use NotebookLM for summarizing documents and generating Q&A
- Analyze data and solve problems using Wolfram Alpha
- Explore applications in finance, science, and academic workflows
- Research automation and data processing techniques
- Summarize and extract key points from meetings using Fireflies.ai
- Automate content generation with Manus and Genspark (LLMs)
- Integrate prompt-based outputs into documents, reports, and task management
- Building efficient AI-powered workflows
- Learn to embed AI in daily workflows with low risk
- Understand privacy, security, and ethical considerations in AI use
- Build a responsible framework for using AI in business
- Compliance and governance in AI implementation
CPD Accredited